Watch a race, any race. It could be swimming, running, motorcycles, or car racing. How do these people finish the race? Do they race to the finish line, or do they go full speed right through it?
Another trick that you can do for opt in emails is the double opt in. This process allows your customer to confirm that they would like to receive your email. This is to prevent any fraudulent sign ups and would also help confirm the authenticity of the email address.
You need to communicate effectively and to communicate effectively you need to have the right tools in place that will help you to refine your message and get results.
Getting an email address alone is asking for a big commitment. Don’t frighten them off by asking for too much, too early. Keep that initial sign-up form simple. Besides, you won’t have the space for more than one or two data fields.
And unless you’re prepared to test every email before you send it with, say, the top 20% of email clients that will represent the choices of about 80% of your readers, you’ll never know. In other words, you could be sending out emails that look like a dog’s dinner to your prospects, clients and customers… and you’ll never even know it.
Build Relationships: You purchase from people who you know, right? You are far more comfortable because you’ve established a relationship. Your website visitor is exactly the same. When you establish a relationship, they have no reason to look anywhere else!
There are a few tricks to having proper email marketing best practices purchasing lists of names that is effective and won’t annoy your subscribers. In fact, if you do it properly, you could end up with your email forwarded which means the potential for more subscribers without you having to do a thing.
Pick a day during the week – I use Sunday evening – and every week sit down for 20 or 30 minutes and plan out that upcoming week. Based on the goals and stepping stones you have set for your business, what needs to be done this coming week to reach your 1 month goals, 3 month goal, 1 year goal? If you have this process in place, your business will run smoothly. Also take this opportunity to look at the week passed and to review it.
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